There are numerous types of click frauds. Most common would be automated bots, click farms, pay-to-click and manual clicks. These clicks result in huge expenditures for advertisers without any results. (more…)
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Pay Per Click
How do Search Engines Handle Click Fraud
If you are a advertiser, you would frequently wonder if the expenditure on your ad networks are being utilized the right way. You would also be aware of the numerous types of illegal techniques with which fraudsters earn out of your advertisement. Some of the most common click frauds include: Automated Clicks or Click Bots […]
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Google Promoting Yahoo! Ad Agreement
It definitely looks fishy when Google tries to promote Yahoo! Ad agreement repeatedly proclaiming it’s great for Yahoo! And not just that! Google is now on a pursuit for testimonials favoring Yahoo! Ad agreement. Why should Google be so interested in something which will be good for Yahoo! Well the answer is MONEY! Yes, when […]
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MyAds by MySpace – Another Ad Network
MySpace has now officially launched a self-serving ad platform. With MyAds, users would be able to create their own ad banners and use demographic targeting. MyAds claims to provide more features than its competitors. Some of its top features include: Create your own ads Myspace provides all the necessary templates and instructions to build your […]
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Demographic Bidding Now Available
Google Adwords is coming up with interesting features lately. The recent one being Demographic Bidding. The new demographic bidding feature can help you display ads to only specific age and gender segments within the Google Content Network. This can not just help increase click through rates but also understand and analyze how the ads perform […]
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Google Exchange Rate Issue
Many Google Adwords users received a mail stating that the exchange rate displayed in their Adsense account is incorrect. The exchange rate was listed as 1:1. Google adwords account holders from countries where the dollar rate was lower than their rates, were surprised, rather shocked to see the exchange rates issued incorrectly. However, users with […]
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What is Click Fraud?
Click Frauds are clicks made on advertisements with the sole intention of creating a charge for the advertiser without an intention to know about the site or make a transaction. PPC companies have informed that millions of dollars are lost to click fraudsters and PPC companies have taken up major measures to restrict or bring […]
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Click Fraud – Pay Per Click
Click fraud is the use of illegitimate ways to make money from a Pay Per Click program. The fraudster would either click on the advertisements on their own sites themselves or use automated programs to click on the advertisement. It is estimated that around 14.6 percent of all pay per clicks on ads are being […]
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Improving Quality of Search Traffic
A new survey based on 300 advertisers states that advertisers prefer quality of search traffic than clicks in pay-per-click search engines. Eighty-five percent of the online advertisers consider that quality of search traffic is the single and most important factor followed by bid prices and quality of search traffic. It is interesting to note that […]
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Yahoo to settle “Click Fraud” lawsuit
Considered one of the highest settlements ever, Yahoo Inc informed that it would refund money to thousands of advertisers as early as January 2004. However, the agreement would not limit Yahoo’s liability. Preliminary approval was given to the agreement by the United States District Judge in Los Angles. Due to this outcome, Yahoo has assured […]
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