While search engine optimization has become a mainstream practice for any website, Social Media Optimization is considered a fairly new and unknown optimization field. Social Media Optimization can help hugely in search engine rankings and has a wider scope for fetching traffic and quality external links.
Create Tagging Option
The basics for fetching SMO popularity is to add bookmark plugins on your website, blog or forum so that visitors can easily tag your article onto their favorite search engines. There are a dozen plugins available if you have created your site on WordPress, Blogspot or any familiar open source blog.
Create Opportunity to Link
The next important step is to create a platform which is interactive and interesting. A visitor should be impressed or drawn towards the page topic such that he or she wishes to bookmark the page. If your site is static and the content never changes for months, you should seriously consider an option to add a Blog to your website.
Promote Your Site Content
It is recommended to self promote your site during early stages. How are people going to know about your content unless your site ranks well for the specific keyword? Try promoting your site by submitting your feeds, pdf, videos and articles onto other related websites ultimately driving traffic back to your website.
Allow Syndication
Provide options for third-party websites to use your feeds. For this feature, you should have RSS feeds enabled on your website.
After working on tags, RSS feeds and external submissions check the number of bookmarks or tags for your website in popular social media websites like Technorati, Del.ici.ous and Digg. This can provide a clear picture on the popularity of your website on Social Media websites.
You can soon find the rankings increase when the tagging increases in these websites.