According to a recent report by comScore, U.S. Internet users watched 13.5 billion online videos during the month of October which is a 45 percent increase compared to the previous year. Hulu, another online video service which provides hit TV shows like NBA, Daily Show, 30 Rock and Family Guy moved up to the sixth position in rankings. Hulu is a joint venture by NBC and Fox Interactive Media.
comScore, one of the industry experts in internet and digital market measurements, listed Fox Interactive Media in the second ranking with 39.7 percent of the total video share followed by Yahoo! Sites and Viacom Digital each sharing 3.8 percent and 2.7 percent.
Google again dominated the show with 100 million online viewers which is 2/3rd of the total online internet viewers. More than 147 million U.S. Internet users watched videos across various online video share websites. Averages of 92 videos were watched per viewer in October which is again interesting.
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Top U.S. Online Video Properties by Unique Viewers Total U.S. – Home/Work/University Locations |
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|
Property |
Unique |
Average |
|
Total Internet |
147,283 |
91.9 |
|
Google Sites |
100,475 |
53.5 |
|
Fox Interactive Media |
60,791 |
8.6 |
|
Yahoo! Sites |
45,187 |
8.0 |
|
Microsoft Sites |
30,696 |
9.3 |
|
Viacom Digital |
25,658 |
11.9 |
|
HULU.COM |
23,993 |
9.8 |
|
AOL LLC |
22,743 |
5.4 |
|
Turner Network |
20,858 |
10.9 |
|
Disney Online |
13,757 |
9.2 |
|
CBS Corporation |
13,639 |
4.7 |
Other interesting facts for October 2008 video viewership include:
- An average video viewer spent 274 minutes in October watching videos
- 99.5 million video viewers watched 5.3 billion videos on YouTube alone. This is 53.2 videos per viewer.
- 77 percent of the entire U.S. internet users watched a video online
- The length or duration of an average online video present on sites like YouTube were 3 minutes.
- Hulu contained the lengthiest videos with an average of 11.6 minutes which is higher than any other video sharing website.