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Google’s new AdWords Interface

One would wonder when will the Beta be removed from most of Google products be it Gmail or GTalk. But then, that’s a result of continuous development and research by Google. Now, Google offers a new Beta AdWords interface which is currently limited to countries like the U.K. and Australia. The Beta Adwords interface is […]

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MyAds by MySpace – Another Ad Network

MySpace has now officially launched a self-serving ad platform. With MyAds, users would be able to create their own ad banners and use demographic targeting. MyAds claims to provide more features than its competitors. Some of its top features include: Create your own ads Myspace provides all the necessary templates and instructions to build your […]

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Microsoft Top U.S. Online Advertiser in June

Microsoft has been spending billions of dollars to get back its dominion over Internet search. Recent reports from comScore shows that 5.5 billion Microsoft ad views were displayed during the month of June. The main promotion being Windows Live Search, Live search cash back program and Live Search Club games. Though Microsoft has been promoting […]

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Improving Quality of Search Traffic

A new survey based on 300 advertisers states that advertisers prefer quality of search traffic than clicks in pay-per-click search engines. Eighty-five percent of the online advertisers consider that quality of search traffic is the single and most important factor followed by bid prices and quality of search traffic. It is interesting to note that […]

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