Microsoft has been spending billions of dollars to get back its dominion over Internet search. Recent reports from comScore shows that 5.5 billion Microsoft ad views were displayed during the month of June.
The main promotion being Windows Live Search, Live search cash back program and Live Search Club games. Though Microsoft has been promoting Live Search for some years now, there is not much progress in their search users.
Recently, Microsoft had a deal with HP that all HP systems have Microsoft Live Search preinstalled in their computers. Promotional campaigns like these would attract short time visitors. However, to be successful in the longer run, Microsoft has to come up with something new and interesting.
The reports also mention that Fox Interactive Media was the top display advertisement publisher for the month of June.