According to comScore, global search market increased by 46% in the last year alone with U.S. remaining the largest search market worldwide.
There were more than 131 billion searches done from different places and by different age ranges. This would mean 4 billion searches per day, 175 million per hour and 29 million per minute. Google sites still rule and dominate the market and had a 58% increase in searches followed distantly by Yahoo! with 13% growth.
Jack Flanagan, comScore executive vice president mentions, “The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide. Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. If you equate the advancement of search with the ability of humans to cultivate information, then the world is rapidly becoming a more knowledgeable ecosystem.”
|Top 10 Search Properties by Searches Conducted
December 2009 vs. December 2008
Total Worldwide, Age 15+ – Home & Work Locations
I love the last sentence of this post . . . Search, it’s never bronig. Search is the wrong game for someone who can’t embrace change. The people who whine about an ever evolving, shape-shifting platform like the web are going to lose BIG TIME . . . if they haven’t already and are crying from the stands about being busted out of the game. But for those of us who like riding on the cutting edge or get crushed and get back up again swinging, this ride feels like home.