Global Search Market grows by 46% in 2009

According to comScore, global search market increased by 46% in the last year alone with U.S. remaining the largest search market worldwide.

There were more than 131 billion searches done from different places and by different age ranges. This would mean 4 billion searches per day, 175 million per hour and 29 million per minute. Google sites still rule and dominate the market and had a 58% increase in searches followed distantly by Yahoo! with 13% growth.

Jack Flanagan, comScore executive vice president mentions, “The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide. Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. If you equate the advancement of search with the ability of humans to cultivate information, then the world is rapidly becoming a more knowledgeable ecosystem.”

Top 10 Search Properties by Searches Conducted

December 2009 vs. December 2008

Total Worldwide, Age 15+ – Home & Work Locations
Source: comScore qSearch

Searches (MM)
Dec-2008 Dec-2009 Percent Change
Worldwide 89,708 131,354 46%
Google Sites 55,638 87,809 58%
Yahoo! Sites 8,389 9,444 13% Inc. 7,963 8,534 7%
Microsoft Sites 2,403 4,094 70%
eBay 1,327 2,102 58%
NHN Corporation 1,892 2,069 9%
Yandex 992 1,892 91% 1,023 1,572 54%
Ask Network 1,053 1,507 43% Corporation 1,118 1,102 -1%