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Types of Click Fraud

There are numerous types of click frauds. Most common would be automated bots, click farms, pay-to-click and manual clicks. These clicks result in huge expenditures for advertisers without any results. (more…)

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Governor Spitzer uses Web for Prostitution

Governor Eliot Spitzer who gained national reputation protesting Wall Street wrong doings has been caught on a federal wiretap arrangement to meet a high-priced prostitute in a Washington hotel. This has led to a new light into the huge online internet prostitution industry. The Internet helps find an escort or a call girl easily using […]

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Click Fraud – Pay Per Click

Click fraud is the use of illegitimate ways to make money from a Pay Per Click program. The fraudster would either click on the advertisements on their own sites themselves or use automated programs to click on the advertisement. It is estimated that around 14.6 percent of all pay per clicks on ads are being […]

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Improving Quality of Search Traffic

A new survey based on 300 advertisers states that advertisers prefer quality of search traffic than clicks in pay-per-click search engines. Eighty-five percent of the online advertisers consider that quality of search traffic is the single and most important factor followed by bid prices and quality of search traffic. It is interesting to note that […]

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What is PPC?

Pay Per Click Pay per click (PPC) can be defined in the simplest form as an advertising concept where you pay only if a person clicks on your advertisement. If a person does not click, your advertisement still stays on all websites and you do not pay a penny. Doesn’t it sound good? Yup, and […]

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Yahoo to settle “Click Fraud” lawsuit

Considered one of the highest settlements ever, Yahoo Inc informed that it would refund money to thousands of advertisers as early as January 2004. However, the agreement would not limit Yahoo’s liability. Preliminary approval was given to the agreement by the United States District Judge in Los Angles. Due to this outcome, Yahoo has assured […]

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