The Microsoft-Yahoo stage show is in a hiatus and Microsoft wants to spend the money. That’s how all seems like. Microsoft has acquired Greenfield Online, the owner of ciao.com for a stunning $486 million. Ciao is a popular price comparison website on the European market.
Microsoft’s long wait and dream to buy Yahoo failed early this year and it had $47.5 billion left out which made its wallet heavy. That’s how Microsoft got into this shopping spree.
This acquisition would be a huge benefit for Microsoft as Ciao reportedly has more than 26 million unique visitors each month and has over 5 million product reviews. However, business analysts feel the money paid out is more than it is worth for.
Ever since Google captured the internet and not just dominated but also started ruling over it, Microsoft, the once big giant has been on acquisition one after another to get back its lost kingdom. But would this strategy work out?