AOL Redesign helps increase Site Traffic

The recent site updates have helped AOL increase their site traffic with new traffic records. The sites page views increased a wooping 35 percent and unique visitors more than 11 percent making their total site hits to 56.5 million.

Sites which had a makeover were AOL News, AOL Sports and AOL Money & Finance. AOL Sports had a traffic hit of more than 148 percent.

Bill Wilson, AOL Vertical Programming executive vice president, said “Our strong growth is a direct result of rebuilding each and every one of our vertical Web sites over the past 12 months, with the goal of providing consumers highly relevant and rich experiences that focus on key passion points”.

These traffic increases should hopefully lift AOL from its revenue struggle and the fall in dial-up subscriptions.