The new AOL homepage is simple yet powerful and elegant. Not just that, it has also had a visitor increase of 13 percent. AOL’s Platforum-A mentioned that their new home page has delivered their home page advertisers excellent performance and has helped in driving increased number of consumers.
The homepage redesign was launched during September 2008 and click thru rates on their 300×250 box banners rose by 30 percent which is impressive. The total browsing time by a AOL visitor also increased by 29%.
Platform-! Is the AOL’s advertising vertical offering various online marketing solutions. Lynda Clarizio, President of AOL Platform-A mentioned that, “This week, the new homepage was rolled out to all AOL.com users, so we anticipate that our consumer usage numbers will continue to grow in the coming year. Even in a tough economy, advertisers are finding ways to maximize their returns on investment, and our AOL.com homepage ad units have proven that consumers will respond positively to brand messaging within a new, highly customized consumer environment.”
The enhanced home page was launched during September and new features were incorporated. One of the most notable is consumers can access any of their popular e-mails directly from AOL home page. Apart from AOL mail, Yahoo!, Gmail, Hotmail and AIM Mail can be accessed right from the AOL homepage. For advertisers, AOL also introduced a larger 30×600 ad space which yielded AOL additional revenue.