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AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers

AOL’s Platform-A announced that the new homepage is delivering advertisers record performance on their homepage advertising and is also driving increased consumer reach and engagement. Since the homepage redesign was launched in September 2008, advertising click-through rates on the primary 300×250 ad banner rose 30%, according to internal metrics, a double-digit increase that shows […]

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