Google has informed that it has experienced a data processing error from April 30th to May 5th. This has resulted in data loss which Google states would recover most of them.
Logging on to Google Analytics, one could find the below notice:
“System Message: Analytics Processing Delay from April 30th to May 5th
Google Analytics experienced a data processing error from April 30th to May 5th. Almost all of the data has been recovered and is currently being reprocessed. The recovered data will be reflected in your reports within a few days. Please note that a small percentage of data, particularly in the area of e-commerce reporting, was not recoverable from those dates.
We sincerely apologize for this processing issue and are taking every precaution to prevent such disruptions from occurring again in the future. For more information, please read through our common questions.
The Google Analytics Team”
The words “Almost all of the data has been recovered” bring in a debate for certain amount of data loss which cannot be retrieved and is lost for ever. Also, it is strange to find the message after almost 10 days of its occurrence.
Bloggers debate that the message has been put up after speculations from webmasters increased among forums and other discussion boards.