Launches Logistics, the leading online wine store, has launched a new division, Logistics, offering direct-to-consumer fulfillment services to wineries. The business, which will operate out of’s Berkeley, CA warehouse, will leverage’s scale, service capabilities and eleven year history delivering wine by-the-bottle to the end consumer. was founded in 1998 as and in 2001 purchased the name out of foreclosure from another business. Since then, the company has built its business by providing value to its consumers: great selection, low prices, convenient delivery and information that’s impossible to replicate in a store. Logistics will provide value to winery clients by offering high levels of service at competitive rates.

“We’ve been looking at this for some time,” said Rich Bergsund, CEO. “We already have warehouses and call centers, we’ve shipped millions of orders direct-to-consumer and we understand the importance of a great customer experience. Logistics is a natural extension of our core business.”

The company will provide warehousing, pick/pack/ship and call center support for winery wine clubs and daily orders placed by consumers with wineries. Inventory will be owned by the wineries and segregated from inventory owned by for its retail business. maintains a California ABC Type 14 public storage license in support of these services.

Leading the effort will be Mike Osborn, Founder and VP Merchandising, as well as David Do, VP Operations. Logistics will be filling positions in sales and service as the business demands.