Business professionals around the world will now have instant access to McGraw-Hill Professional’s critically acclaimed library of e-Books offering solutions to pressing business needs.
McGraw-Hill Professional, the world’s preeminent business publisher of print and electronic content, is partnering with ScrollMotion, a leading developer of original iPhone applications, to offer e-books as applications for the iPhone and iPod Touch. ScrollMotion is the creator of the Iceberg Reader, an e-Book reader for the iPhone, which provides interactive functionality around content, including search functions, email sharing, multimedia, and more.
The first McGraw-Hill titles are now available on the iTunes Apps Store. This launch list of acclaimed e-Books covers must-have information for all aspects of business, including career development, management, innovation, entrepreneurship, communication, finance, investing, and more, designed to help consumers make better informed business and financial decisions. The first group of titles includes two recent best-sellers, How to Make Money in Stocks by William J. O’Neil and Leadership in the Era of Economic Uncertainty by Ram Charan.
More than 600 fully interactive McGraw-Hill titles will be added to this collection throughout the rest of 2009. E-books will be added on a rolling basis as new titles publish, and will cover other areas, including Medical, Engineering, Computing, Education, and more.
“McGraw-Hill is committed to providing our customers around the world with content when, where, and in whatever format they need it,” said Philip Ruppel, President of McGraw-Hill Professional. “We are pleased to work with ScrollMotion to continue to expand our digital reach, attract new consumers, and offer more ways to access and interact with our content.”
“The audience for business books on the iPhone is an enormous untapped market, representing hundreds of thousands of commuters and other voracious readers who always have a smart phone in their pockets,” said Calvin Baker, ScrollMotion Chief Content Officer. “We’re thrilled to be working with McGraw-Hill to put their fantastic library of best-selling business books into the pockets of globe-trotting executives worldwide.”