Google’s Rank Boost for Mobile-friendly Websites

Google Algorithm update for mobile friendly websites
Google Algorithm update for mobile friendly websites

Google has rolled out another update for mobile-friendly websites. John Mueller, Webmaster Trends Analyst at Google announced that “FYI The mobile changes mentioned here are now fully rolled out.”

John Muller referred to an update on Webmaster Central Blog in March titled, “Continuing to make the web more mobile friendly”, the article mentions the points they are focusing:

  1. Get best answer possible whether the user is on a phone, tablet or desktop
  2. Help users find even more pages that are relevant and mobile-friendly

If you already have a mobile-friendly website, this update would not impact you.

Google has been quite frequently updating its mobile-friendly algorithm. The previous one was on April 21,2015 and the results started showing from the beginning of May.

The results would not be immediately seen as this update is a page-by-page algorithm. As we know, Google takes time to crawl each page based on its importance. So, sites may take anywhere from a week to even two months to see the difference in search results.

It is now pretty clear that a mobile-friendly site is a must. Google has provided Mobile-Friendly Test and the Webmaster Mobile Guide both can assist you in making your website mobile-friendly.