Business today needs Internet to survive. A presence in the Internet world means business. High traffic to a website directly relates to growth of the company. Companies have sort after recognition by search engines for their particular products.
If a customer searches for a product on a search engine and it appears first in the search results, there is 80% possibility that he would get into that website and have a look into the product. If the product suits his/her needs, the quality expectations and budget of the user, he/she naturally tends to buy it.
To have the website ranking well on a search engine, one needs to meet the criteria and guidelines laid by the search engines. This process of meeting and ensuring all the search engine requirements is termed as Search Engine Optimization.