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SEO Basics

What’s the hype all about?

Search Engine Optimization is the most common word we hear while we build a site. But why is it being given such a high importance? Is it really needed and can I do it on your own? What if I don’t optimize it for search engines but have a good design and excellent content?

Well, in today’s internet world, you have to get your site optimized. A site without optimization stays no where on the search results on Google or Yahoo. 99% of information pertaining to a topic or a product is searched in the internet through search engines. Now you get the point. A site not well optimized would get 80% less traffic except if the site carries a well known brand name. Branding a product or advertising through other media would result in huge expenditures and marketing strategies. However, SEO can be rather simple yet provide greater visitors and product sales.

And to your question if you could do SEO on your own, the answer is YES. SEO is not a technology rather an art. You become an expert and produce best results through trial and errors. Let’s get to the basics of SEO step by step. The topics below would help you in a large extent to understand and implement basic SEO activities on your website.

  1. Introduction to SEO
  2. The SEO Process
  3. SEO Objectives
  4. Analysis of Company Goals and Values
  5. Keyword Research
  6. Site Analysis
  7. Competitor Analysis
  8. SEF Content Rewriting
  9. Optimizing Meta Information
  10. Site Map Generation
  11. Link Popularity Enhancement
  12. Site Speed and HTML Validation
  13. Search Engine and Directory Submission
  14. Paid Advertising
  15. Compatibility Check Offsite Testing and Deployment
  16. Post Optimization