Content Rewriting is another important step in search engine optimization. The important keywords should be embedded inside the content. This should follow a percentage. It is important to see to that too much keyword stuffing is not done. This can result in serious issues and search engines may even ban the website from appearing on their search results.
Content rewriting would include rework on the page titles, headings, content, descriptions, image texts, flash texts, slogans and captions.
Some websites would require adding content or creating additional pages pertaining to certain topics relevant to the keywords.