Top Menu

14. Paid Advertising

Paid advertisements have become hugely popular with search engine. A company fixes a budget on a search engine to advertise per day. This is informed to the search engine which then displays the advertisement either on its search results or in websites related to the advertiser. Various terms are used in paid advertising.

  • PPC (Pay-Per-Click)
  • CTR (Click-Thru-Rate)
  • CPC (Cost-Per-Click)

Pay per click explains how much the advertiser would pay when a person clicks on his/her advertisement and enters their website. Paid Advertising can yield huge traffic and revenue if the right keywords, geographic locations and captions are chosen.