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7. Competitor Analysis

Competitive Analysis facilitates finding out sites which are ranking higher for the chosen keywords. A detailed reporting is done on all the sites and their ranking for the particular keyword.

Once the reporting is done, the competitor websites are checked on why they have a higher page ranking. This can be due to various reasons:

  • Domain Age
  • Number of pages on the site
  • Amount of internal Content
  • Keyword appearance on the domain name
  • Keywords on the URL
  • Keyword on meta description
  • Keyword density on the page content
  • External Reference

The major search engines where the competition is analyzed are listed below:

  • Google
  • Yahoo! Search
  • MSN Live Search
  • AOL Search
  • ASK

Other sites which are also considered would be:

  • AltaVista
  • Gigablast
  • Netscape Search
  • AlltheWeb