A report by comScore on top entertainment sites in Japan reveals that 74 percent of the Japanese online population visited entertainment sites. The report also states that 15 percent of the time Japanese internet users spend their time reading and watching entertainment sites.
Maru Sato, managing director of comScore Japan stated that, “Entertainment sites, which include online video, TV and music destinations, continue to be among the most popular sites on the Web, benefitting from rapidly evolving technologies that have greatly improved the end-user experience.Many of the top entertainment sites manage to combine a large visitor base with heavy user engagement, making them particularly attractive venues for online marketers and advertisers to reach their target audiences.”
This makes entertainment sites the most popular and engaging content categories in Japan. More than 45.7 million visitors in Feburary 2009 accessed an entertainment site.
YouTube.com leads in the popularity list with 21.7 million visitors which alone amounts to 35 percent of total entertainment category site traffic. This was followed by Sony Online, iTunes, Nicovideo and Fuji Television Network.
The list below has the traffic in detail.
|
Top Entertainment Sites in Japan by Source: comScore World Metrix |
|||
|
|
Total Unique Visitors (000) |
Reach |
Average Minutes per Visitor |
|
Total Internet : Total Audience |
62,052 |
100.0% |
979.5 |
|
Entertainment |
45,716 |
73.7% |
201.1 |
|
YOUTUBE.COM |
21,701 |
35.0% |
187.0 |
|
Sony Online |
15,205 |
24.5% |
10.6 |
|
iTunes Software (App) |
12,107 |
19.5% |
N/A |
|
NICOVIDEO.JP |
11,246 |
18.1% |
192.9 |
|
Fuji Television Network |
7,454 |
12.0% |
6.8 |
|
Yahoo! Entertainment |
7,443 |
12.0% |
28.9 |
|
Yahoo! Music |
6,994 |
11.3% |
16.1 |
|
Oricon |
6,866 |
11.1% |
5.0 |
|
GYAO.JP |
6,214 |
10.0% |
32.8 |
|
Yahoo! Movies |
4,745 |
7.6% |
7.5 |
|
TBS Group |
4,550 |
7.3% |
4.6 |
|
Yahoo! TV |
4,451 |
7.2% |
10.3 |
|
VEOH.COM |
4,377 |
7.1% |
54.8 |
|
Nippon Television Network |
4,012 |
6.5% |
5.3 |
|
NHK.OR.JP |
3,821 |
6.2% |
9.1 |
|
DAILYMOTION.COM |
3,728 |
6.0% |
45.5 |
|
WindowsMedia |
3,546 |
5.7% |
5.3 |
|
PANDORA.TV |
3,514 |
5.7% |
63.9 |
|
CBS Interactive |
3,443 |
5.5% |
4.5 |
|
TV-ASAHI.CO.JP |
3,277 |
5.3% |
4.9 |
*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs.